Attract More Customers
Ensure your service or product is found online with proper optimisation of your website and promotions
Secure More Business
Attracting visitors to your website is only part of the process. You also need to secure them as customers
Local SEO
Local SEO dedicated to marketing your website in your local area and using Google My Business
Local Search Engine Optimisation
When we build a website for professional trades people, we automatically include the Search Engine Optimisation needed on page to promote their business with Google and the other search engines. We structure the keywords so that you attract the right sort of visitor too! Those who are serious.
However, with local searches accounting for the majority of internet searches there is something extra one needs to do to make sure that your business is found and ranked highly with Google. Here, Google themselves help with their Google My Business system which allows local businesses the chance to place their business on page 1 for a local search term.
They also have their infamous 3 Pack where the ones who do it best are rewarded with a highlighted listing for the specific search term.
Uncharacteristacally for Google this service is free! However, it is not that straightforward and does need time, effort and expertise to setup and manage. This is something that most small traders do not have.
As part of our Local SEO service we do carry out this function for a select few of our website clients. Because the GMB service is limites
About Google My Business
WHAT IS GOOGLE MY BUSINESS?
“Google My Business is a free, easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps.
Google My Business listings contain key information about businesses — and they appear when people search companies near them.
By verifying and editing your business information, you can help customers find you and tell them the story of your business.”
It enables business owners to start building visibility in Google Maps and Google Search in their local community to boost business and ultimately bring more customers.
The listings at the top of search results make up Google’s local SEO 3-pack. Searchers can see the locations of these local roofers on the above map, and clicking the results displays the companies’ Google My Business listings.
These listings contain key information like a company’s address, hours, website, phone number, and even images.
What is a local SEO 3-Pack?
When you conduct a search for a local business, Google generates a list of potential businesses that fit your search query. The first thing you’ll see is a list of Google My Business listings.
The listings appear when users search for terms using increasingly popular keywords like “near me” or “near [Location].” The local SEO 3-Pack is the list of businesses you see first.
Previously, this feature had five to seven business listings. This meant that many local businesses could be featured in the search results. Google recently decided to narrow it down to the top three results.
The top three results focus on businesses that are the most relevant to your search. The results will vary when you change locations to give you the businesses that are closest to you.
Not only has Google changed the number of listings, but they also changed the listing format. This means that when you see the local 3-Pack listing, you only see a business’s address. Unlike previous versions, there is no other contact information listed.
If you want more information from the business, you must click on their listing. After clicking on the listing, you are directed to a page that highlights the business you clicked on and lists various other businesses.
