Roofing Marketing
Top 3 roofer Marketing ideas
Build A mobile friendly website
It’s virtually unheard of not to have a website for your business in our digital age. You use your website as a way for customers to learn more about your services and contact you, and also to provide helpful content
Claim Your Business on Google
If you don’t yet have your business claimed on Google, you should consider doing so. Claiming your business on Google is free and allows you to input relevant information for others to find
Create Helpful Content with Keywords
Website content is one of the most important pieces for roofing marketing. Use a free keyword research tool, like Google Keyword Planner, to find long-tail keywords that potential customers may use to find a business like yours
More Marketing Methods for roofers
Be Active on Social Media
Use your social media accounts as a form of marketing. They’re free, and it’s not only simple but also fun, to engage with your audience on social media. Post pictures of your team at work on Instagram, re-tweet happy experiences from customers on Twitter, and create contests or giveaways on Facebook.
The more you engage with your audience on social media, the better your chances of them engaging with you by sharing your content, which equates to free advertising and a larger potential audience.
Optimize for Your Location
Be sure to use your particular location in some of your blog and social media content. Use keywords like, “Bristol UK roofing,” or “protecting roof from the rain in Manchester” to pull in local customers completing Google searches.
Not all of your content needs to be location-specific, but including some content with your city and region can help market your business locally.
Google is well setup for locally based searches which can bring big rewards
Co-Market with a Relevant Business
Co-marketing is a form of marketing that relies on more than one business to share marketing opportunities together.
A roofing company may partner with a gutter-cleaning company, for example, to provide a special discount for customers who choose to combine the services of both companies at one time during a spring cleaning effort.
You both get business and advertising through your combined marketing of your allied professions.
Market Yourself in a Way That’s Different
Only marketing a roofing company as a roofing company won’t make you stand out from your competitors. You need to bring a fresh angle to your marketing efforts, such as marketing your business as an eco-friendly roofing company or one that provides the most options for roof types in your area. Make it clear to your audience how your company is different and why people should choose it over others.
Create Helpful YouTube Videos
Some people enjoy visuals better than the content they have to read, so you may be missing out on potential customers if you don’t have a YouTube channel in place. In your videos, you can address some of the important questions you’ll also address in your blog content, show your team hard at work, and provide testimonials from satisfied customers – all of which spread your company’s name and prove your expertise.
Stay On Top of Your Online Reputation
One of the most important things you can do as a business is to monitor your online reputation closely. Check your Google business listing, Yelp, and other review sites frequently to see what others say about you. For most review sites, you can respond to customer complaints and questions. Be sure not to devalue what others say, but instead make it clear that unhappy customers can contact you and you’d be happy to help them in whatever way you can. By responding quickly, you show others you care and are willing to correct a negative situation.
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